Our story began with two renowned hairdressers, members of a prestigious salon in São Paulo, who felt the same desire to create a Brazilian cosmetic brand for hair products that could be as good as international brands they usually use. These hairdressers joined a group of passionate friends in Brazil and together they created the company Neuf Cosmétique and the brand called LOF Professional: contemporary, sophisticated, and simple at the same time, LOF is focused on offering high performance products.

LOF Professional was born to motivate self-loved people, and to make the world we live a better place to be in. We believe LOF Professional exists so that anyone can take care of your hair using high quality products. Come share with us the care of making everything more beautiful and healthier for your body, for other people, for the planet, and for your hair.